To engender the same "Ah hah" in others who are unfamiliar with this territory.
To help lead the way for those who are trying to make sense of how GIS and spatial analysis is changing our world and what the big fuss is about.
To help close the gap between the Database Business Intelligence (BI) Analyst/Programmer/Scientist and the GIS Analyst/Geographer world.
To demonstrate how powerful and accessible Open source GIS and Open Geospatial Standards has made the world and will continue to make the world.
To help Open Source GIS and Open Geospatial Standards further along on their potential path.